Stand-Up Pouches for Food and Beverage Packaging

Consumers’ nomadic life-styles and the growing number of single and senior households favor a trend toward single and small-portion packs. Flexible packaging, especially stand-up pouches constitute the ideal solution.


Stand-up pouches are becoming well established in flexible packaging market. According to a new report from PCI Films Consulting, the U.S. stand-up pouch market has seen dramatic growth over the past five years, increasing by 50 per cent in unit volume terms to approaching 17 billion units in 2013 – and will continue to grow by around seven per cent per annum to reach nearly 24 billion units in 2018, at least twice as fast as volume growth expected in the U.S. flexible packaging market as a whole, according to a new report.

Pouch 2


Beverages and pet food are the largest end use categories, the report – by PCI Film Consulting – said, with each accounting for one-third of demand, closely followed by human food applications with around 30 per cent share. According to the report, future increases in volume are expected to come from a wide variety of end uses: frozen foods and fruit compotes, frozen spirits, cocktails, baby food, shredded and diced cheese, laundry and dishwashing refill packs and soups. “Other opportunities are only in the early stages of development but pouches used to pack motor oils, dietary meal solutions and possibly olive oil and fresh vegetables are forecast to grow in volume,” the report said.

The trend toward stand-up pouches packaging has been mainly driven by companies looking for ways to increase shelf appeal and differentiate their products from the competition and add consumer convenience. Stand-up pouches can be used as an additional marketing tool for brand owners looking to boost sales.

From an environmental point of view, pouches are more sustainable than traditional packaging formats (cans, boxes or rigid plastic container). They utilize much less material, improve the product to package ratio and eliminate over packaging and waste. Depending upon the application, pouches can weigh up to 95% less than rigid containers and take up less than 10% of the space typically used by rigid containers. In addition, pouches require much less landfill space than other containers.

In conclusion, stand-up pouches provide form, function and convenience. They are an innovative marketing approach to stimulate the sales of a stagnant brand or increase the acceptance and success of a new product introduction.


Shrink sleeves for food and beverage packaging

Consumers are consistently looking for new and different products to purchase. To meet this desire, companies are constantly trying to find new ways to differentiate their products from their competitors. Shrink sleeves are a perfect means of doing so. They represent an exciting new trend in the world of packaging and a growing opportunity for converters.


According to a recent Smithers Pira (2014), global sleeve label consumption to reach market value of $5.8 billion by 2019. Global consumption of stretch and shrink sleeve labels is forecast to grow at a calculated annual growth rate (CAGR) of 5.6% in the 2014-2019 period.

Smithers Pira 2013

A shrink sleeve is a new type of label that is printed in rolls of plastic film. Gravure is often utilized to print sleeves, especially if the shrink sleeve necessitates the highest quality graphics and/or very long runs. Flexo and offset printing are also used for shorter runs. Unlike labels, sleeves allow decorations and printing to cover the whole container. Shrink sleeves adhere to a container through the application of heat: hot air, steam, and infrared light.

Behind the glamour of finished shrink label is its material. Polyvinyl chloride (PVC) is the most cost effective shrink material and the easiest to control in the shrink process. Its high shrinkability and low cost make it an attractive option. However, other substrates with comparable or more attractive properties are emerging such us PET and oriented polystyrene (OPS).

Shrink sleeves provide many aesthetic and functional labeling and packaging advantages. Shrink sleeves provide high quality, 360 degree head-to-toe graphics on a series of complex packaging shapes and container geometries. The result maximizes on-shelf impact and appeal and contributes to differentiation in the marketplace. Shrink sleeves also offer tamper-evident capabilities by protecting lids and tops. Since the imprint of shrink sleeves is printed on the back of the label, shrink sleeves also protect against scratching and scuffing which often occur during product shipments. Shrink sleeves can also reduce inventory by eliminating the need to stock printed containers, and add shelf-life to the product through UV protection. Shrink Sleeves are easily removed in the recycling process resulting in less environmental impact.

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